Select Case Studies

Charlotte's Play Yellow Golf Tournament Coverage

We created content for and provided live coverage over various social channels for the Life Ring Foundation's Charlotte's Play Yellow Charity Golf Tournament.

The coverage resulted in 100's of new followers and a 131.6% increase in reach. Other key tasks included celebrity collaborations, participant interactions via social, live updates, etc.

Knee Rover Injury Campaign

We created content showcasing Knee Rover's product in a positive light post-injury. This campaign flawlessly aligned with the brand's ethos of "Move Free."

The post generated well over 1 million views and was utilized across numerous platforms. We connected with athletes, the general population, folks in recovery, and more.

Perfect Hydration

An ongoing partnership with Perfect Hydration resulted in 100's of thousands of views via multiple social media platforms.

We conducted monthly creation of videos, stories, and even giveaways to maximize brand awareness for a new brand.

Ongoing communications with the brand were conducted in order to guide direction for the journey as an early stage CPG in the health & wellness space.

LinkedIn Personal Branding

A prominent entrepreneur in Virginia wanted to expand his reach and share the story of his career and current endeavors.

The main goal was to expand brand awareness for the Life Ring Foundation. Lume & Co structured ongoing content meetings, transcribed the conversations, converted previous public interviews the CEO had conducted, and used this to inform his profile refresh and ongoing ghostwriting.

In the first week of rebranding and writing, the foundation received thousands of dollars in donations through the CEO's profile.

The CEO continues to see ongoing reach and brand awareness for his ventures from his ideas and lessons.

Second Wind Pro

Second Wind Pro is an NIL Agency & Consultancy that was in need of a website to showcase their wide range of capabilities to investors, athletes, and universities.

Our team worked closely with the agency to ideate brand identity, generate copy for each designed page via meeting transcripts and provided documentation, iterate on page designs via team check ins, and deliver a polished web asset for it's target audience.

Throughout the project, ad hoc services such as social media advisory & personal branding consulting for athletes was provided free of charge.

Triumph NIL

Our team led the negotiation and launch of 5 CPG beverage collaborations projected to generate $250K+ annually in royalties for Triumph NIL. We also facilitated a mental health app partnership that paid out $40K+ to athletes and supported membership sales efforts that drove $35K+ in revenue in just three months.

We built Triumph’s full go-to-market plan for collaborative product launches, from market analysis to branding and media execution. We also launched a creator-led subscription campaign and delivered a data analysis project for Triumph’s CEO to support major donor fundraising tied to NCAA Transfer Portal trends.

Life Ring Website Redesign

The Life Ring Foundation, a nonprofit dedicated to supporting families in the fight against childhood cancer, was preparing for major donor pitches but was held back by an outdated website built in the early 2000s that no longer reflected the strength of their mission.

They needed a modern, professional digital presence that could showcase upcoming events, highlight their impact, and inspire donor confidence, all on a very tight timeline. Our team delivered a full website redesign with a clean, contemporary look, streamlined event promotion, and dedicated impact storytelling sections, launching on an accelerated schedule so the foundation could walk into donor presentations with a digital presence that matched the importance of their mission.

Chalmers & Kubeck South

We partnered with Chalmers & Kubeck South to establish their Facebook and LinkedIn presence from the ground up. After conducting deep discovery into their business, interviewing employees, and benchmarking competitors, our team developed a comprehensive social media strategy tailored to their goals and audience.

The result: engagement and impressions far exceeding typical B2B baselines, positioning C&K South as a visible and trusted industry leader online.

We partnered with Lume & Co to build our website on a very tight timeline, and the experience exceeded our expectations. Going into the process, we were unsure of what to expect, but Lume & Co provided enterprise-level service at a fraction of the cost.

Their team not only delivered quickly, but also guided us every step of the way with thoughtful strategy calls that made the entire process clear, collaborative, and stress-free. What could have been overwhelming turned into a smooth, efficient experience that left us with a product we’re proud of.

- Luke Mazur, Founder & CEO at Second Wind Pro

Working with Lume & Co was a complete game-changer for my sauna company, Sisu Space. Even without prior experience in the health and wellness space, their team dove deep into our brand and built a strategy that authentically resonated with our audience.

They brought a fresh perspective that elevated our storytelling and really helped refine our visual presence. Thanks to their thoughtful teamwork, our launch felt intentional, confident, and far more impactful.

- Kyle Croonquist, Founder at Sisu Space

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